Intangible assets — which include a company’s intellectual property (IP), such as copyrights, know-how, patents, trademarks and trade secrets – represent nearly 85 percent of the value of the S&P 500, or $19 trillion, during fiscal year 2020.
In this short video, Lewis Lee, CEO and global head of Intellectual Property Solutions at Aon, discusses how intangible assets perform in distressed markets. Key points include:
- Intangible assets can retain and increase in value in times of economic distress
- Intangible assets can be a sellable asset
- Organizations have additional opportunities to monetize intangible assets
- Companies have a need to innovate when coming out of an economic downturn, driving even more value