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Cyber alert: Use of Meta’s Pixel and Other Ad Tracking Tools Has Resulted in Data Privacy Lawsuits

A novel area of risk has recently emerged in the data and privacy realm that may have broad implications for clients who use ad trackers or web beacons on their websites.

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A novel area of cyber risk has recently emerged in the data and privacy realm. In the face of this emerging litigation trend, companies that use Pixel, Google Analytics, or other tracking technologies should review their policies and procedures.